What is average CTR?

Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your Google Ads campaigns. Use our tips and tools to see how you stack up to competitors in your niche.

What is click-through rate (CTR)?

The Click-Through Rate (CTR) measures the effectiveness of an ad by dividing the number of clicks on the ad (or link) by the total number of impressions. How to Calculate Click-Through Rate (CTR)? The CTR stands for “Click-Through Rate” and is a common metric used to track the performance of digital ad campaigns.

What is average CTR in Google AdWords?

Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your Google Ads campaigns. While basic CTR measures the rate of clicks on each ad, average CTR calculates the number of clicks vs. impressions across your campaign, or for each individual keyword.

What is a CTR AD?

The CTR stands for “Click-Through Rate” and is a common metric used to track the performance of digital ad campaigns. In short, the click-through rate (CTR) is the total number of users that “clicked” the ad divided by the total number of users that “saw” the ad.